01 / CULTURE AND EDUCATION / CLIENT WORK
Schools digital experience
I planned and ran four research rounds to shape a clearer schools hub and booking journey for teachers.
RESEARCH AND ITERATION
Four rounds, each with a clear focus.
- 01
Discovery and early validation
Card sorts, interviews and low-fidelity wireframe tests.
- 02
Mid-fidelity evaluation
Task-based testing of wireframes.
- 03
Information architecture validation
Tree testing of the proposed structure.
- 04
End-to-end validation
High-fidelity booking and visual identity testing.
WHAT CHANGED
Research brought practical needs into the journey earlier.
Practical details affected the decision to book.
Teachers needed capacity, timings, access and logistics earlier.
Surface educational fit and practical information before booking.
Session options were hard to compare.
Teachers needed a clearer sense of what each involved.
Make session details clearer and easier to compare.
Learning resources were part of visit planning.
Teachers considered classroom materials alongside the trip.
Connect relevant resources more clearly to the visit journey.
BOOKING JOURNEY
A shorter, clearer sequence.
steps
steps
The staged structure stayed. Lower-value steps were removed.
ILLUSTRATIVE MOCK-UPS
A clearer school visit experience.
These simplified mock-ups were created for this portfolio to illustrate the recommendations. Original project designs cannot be shared publicly.
I presented the findings and handed over 19 prioritised recommendations.